Letter accepting and expressing appreciation for a suggestion

A letter accepting and expressing appreciation for a suggestion is not merely an acknowledgment of one’s idea. It extends to accepting the suggestion as the foundation of a plan or project. An acceptance letter is given in order to inform you that your idea will be implemented.

From:
Thurston How
VP Marketing
PurFoods Corporation
123 Park Avenue
Carrollton, TX 00000
222-555-1000

To:
Oscar Rockefellow
321 42nd Avenue
Austin, TX 00001

Dear Oscar,

The Marketing Department has passed it on to every officer and it seems that your suggestion regarding the repacking of the marketed foods is the most strategic way to boost sales.

You are right in suggesting that coming out with Foods-Ready-to-Eat in Tetra Pack will reduce our expenses paid to carriers. The shipping of canned foods is very expensive because of the heavy cans. With tetra pack, the shipping charge will dramatically drop because of the lighter weight. And as we save from shipping charges, we can give our customers special discounts to encourage them to buy our products.

Your idea makes good sense; it will result to lower costs and improved sales. With this, we take our hats off to you. The contribution you have presented will improve the performance of the Sales and Marketing Department.

We are grateful for your idea and hope to hear more.

Thurston How
VP Marketing